As the official destination management organization of the Siouxland area, the mission of The Sioux City Regional Convention & Visitors Bureau (SCRCVB), d.b.a Explore Sioux City, is to connect with hoteliers, attractions and events, increase visitor expenditures and strengthen its communities by advancing economic growth and vitality. We help facilitate tourism-related development, events, overnight stays, and visitor connections in the local economies.
Explore Sioux City is the official destination marketing organization for the tri-state area. We work to showcase our communities for visitors and residents as they explore everything Siouxland has to offer.
Formed as the Sioux City Regional Convention & Visitors Bureau in September 2019, the SCRCVB represents the Siouxland region of Western Iowa, Southeast South Dakota, and Northeast Nebraska.
A board of directors that includes representatives from the hospitality industries, the Siouxland Chamber of Commerce and members of the community appointed at-large by the board of directors oversees operations and sets strategic direction for the staff.
The SCRCVB is primarily funded through a 1.65% destination marketing fee paid by guests at member lodging facilities. Additionally there are annual contributions from local city and county governments, as well as local businesses.
The Sioux City Regional Convention and Visitors Bureau would like to thank the following partners for their generous support:
2019 DATA
Woodbury County accounted
for 1.42 million of those.
Travelers spend an average
of 3.4 days per trip.
In state travelers spent
an average of $401 per trip.
Travelers from outside the state traveling in Iowa spend an average of $602 per trip.
2021 DATA
GDP reached $2.9 billion,
making up 5.1% of the state’s economy.
Tourism activity generated $344 million
in state and local tax revenue.