About Us
Explore Siouxland

As the official destination management organization of the Siouxland area, the mission of The Sioux City Regional Convention & Visitors Bureau (SCRCVB), d.b.a Explore Siouxland, is to connect with hoteliers, attractions and events, increase visitor expenditures and strengthen its communities by advancing economic growth and vitality. We help facilitate tourism-related development, events, overnight stays, and visitor connections in the local economies.

Initiatives
Diversity and Inclusion

Siouxland is a destination that extends a warm welcome to all visitors, and Explore Siouxland is proud to be at the forefront of that vision. We support diversity, equity, and inclusion efforts, both internally and externally, in our organization and in our community engagement to ensure that individuals of all backgrounds feel respected, heard, and represented.

Mission statement

Explore Sioux City is the official destination marketing organization for the tri-state area. We work to showcase our communities for visitors and residents as they explore everything Siouxland has to offer.

Structure

Formed as the Sioux City Regional Convention & Visitors Bureau in September 2019, the SCRCVB represents the Siouxland region of Western Iowa, Southeast South Dakota, and Northeast Nebraska. A board of directors that includes representatives from the hospitality industries, the Siouxland Chamber of Commerce and members of the community appointed at-large by the board of directors oversees operations and sets strategic direction for the staff.

Funding

The SCRCVB is primarily funded through a 1.65% destination marketing fee paid by guests at member lodging facilities. Additionally there are annual contributions from local city and county governments, as well as local businesses.

Sioux City
Staff

Kristi Franz
Kristi Franz
Executive Director
Ward Franz
Ward Franz
Director of Sports Tourism
Kristen Heimgartner
Kristen Heimgartner
Destination Experience Manager

PARTNERS

The Sioux City Regional Convention and Visitors Bureau would like to thank the following partners for their generous support:

  • SIOUX CITY
  • SERGEANT BLUFF
  • WOODBURY COUNTY
  • NORTH SIOUX CITY
  • DAKOTA DUNES
  • SIOUXLAND CHAMBER OF COMMERCE

BOARD MEMBERS

The Sioux City Regional Convention and Visitors Bureau would like to thank the following partners for their generous support:

  • MIKE ADAM – CHAIR
  • HARD ROCK HOTEL & CASINO
  • STACY ANDERSON – VICE CHAIR
  • SIUXLAND MAGAZINE
  • DUSTIN COOPER – IMMEDIATE PAST CHAIR
  • THE ARENA
  • BARBARA SLONIKER – TREASURER
  • SIOUXLAND CHAMBER
  • MARK BALTUSHIS
  • STAYBRIDGE SUITES
  • ALEX WATTERS
  • SIOUX CITY COUNCIL
  • ANDREW NILGES
  • NORTH SIOUX CITY DEVELOPMENT
  • JESUS SANCHEZ
  • REBOS, BEER CAN ALLEY, MAJORS & 1008 KEY CLUB
  • IKE RAYFORD
  • GROUNDSWELL DIVERSITY, KES PRODUCTIONS
  • NICK PALMIOTTI
  • TYSON EVENTS CENTER
  • RAGEN COTE
  • DOWNTOWN PARTNERS
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